13 Mar What do you see?
After working with McGrathNicol on their corporate brand awareness ads, they approached again to help with their 2013 university graduate brand campaign. The graduate campaign brief was all about promoting both the opportunities on offer and also outlining the type of grads McGrathNicol were looking for. They not only wanted graduates who had a major in accounting but ones who were really out-going, personable and also have a zest for life and learning.
Our concept was all based on the ink blot personality test, we created 3 different illustrations that showed the personality types that McGrathNicol were looking for with the tagline “You see opportunity, we see personality™”… it hit campuses last week and is travelling all over Australia to rave reviews!